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A trusted partner for digital innovation in retail

At Thoughtworks we understand that constant digital innovation is an essential for retail businesses. It’s no longer enough for customers to be given convenient and seamless experiences. Customers also need to be constantly delighted and reminded of what’s unique about your offer. We believe that digital technology provides the means to achieve this.

We create business value in retail by supporting in: 


  • Artificial intelligence and machine learning
  • AI Augmented, Thoughtworks' approach to modern decision making
  • Data Mesh
  • Platform modernization

  • App design and execution

  • Pricing engines / dynamic pricing
  • Supply chain optimization
  • Product innovation
  • Merchandise planning and execution



Our experiences working with major retailers around the world — including Kroger, Falabella and Coles — have taught us what it takes to deliver extraordinary customer experiences in 2023 and beyond. 

We also know that your reputation depends on complex operations and supply chains, of the sort we have worked on with Metro.

And we understand that customers and stakeholders — including your colleagues — rightly recognise the importance of sustainability and being a responsible business. We have also worked with clients in adjacent industries such as quick service restaurantsconsumer financial services and car sales.

We are particularly proud of our work in Finland with clients like Marimekko. We worked with Marimekko to build a decision factory to create tailored experiences for its customers. We also collaborated on Maripedia, a interactive online print library.

Data-driven organization

Data Mesh

An analytical data architecture and operating model where data is treated as a product and owned by teams that most intimately know and consume the data.

Creating Business Value with Data Mesh

Discussing the benefits of using a decentralized approach to data in this new white paper by Harvard Business Review Analytic Serviced in association with Thoughtworks.


Our learnings from implementing Data Mesh at Roche

Data Mesh in practice takes a detailed walk through an ongoing Data Mesh implementation project at Roche, one of the world’s largest healthcare companies. 

Taking climate action in retail

Building products with purpose

In this podcast, we look at building products with purpose and what we can do to build more responsible businesses.


Tackling food crisis through technology decision-making

We have partnered with NGOs for over a decade, providing pro-bono support to help make informed tech decisions supporting social goals. 

Towards net zero: technology as a sustainability enabler

Technology can make a big difference in the way organizations plan, set targets, execute, optimize, measure and report on sustainability initiatives. 


Delivering extraordinary customer experience

Retail 2030: technology drives the retail experience

Product leaders from Yara, TataCLiQ and Lowe’s discuss how retail has changed since the pandemic.


Transforming customer experience inside and out

In this report by Harvard Business Review Analytic Services in association with Thoughtworks, we examine the biggest barriers to optimal CX delivery.    


Creating a seamless automotive ecosystem with single customer identities

Bring digital experiences in line with your leading services and make every customer’s journey simple, seamless, and satisfying.


Meet our team

Patrick Kuster

Head of Demand, Thoughtworks Finland

Jonne Heikkinen

Jonne Heikkinen, Managing Director, Thoughtworks Finland

Aapo Tanskanen

Machine Learning Engineer, Thoughtworks Finland

Tomas Heiskanen

Principal Machine Learning Consultant, Thoughtworks Finland

Niina Tuikka

CX, Product & Design Lead, Thoughtworks Finland

Let's talk about your next project