Buying a car is one of the most important and exciting purchases for many customers. What makes a great buying experience? At the top of the list - trust and good advice.
For the salesperson, this means paying careful attention to customer needs, not an IT system.
Future car owners want a dedicated contact throughout the process; they often do a lot of research before visiting the showroom. Plus, cars are increasingly complex. Automotive advances demand more and more technical expertise in the sales process.
What tools can we arm salespeople with to provide the sales experience of the future? That's the specific challenge we tackle with Daimler. The result is a digital service platform that provides access to vital information so staff can spend less time on admin and research, and more time with customers. Think of it as a digital assistant that guides the sales process and can easily adapt to Daimler's requirements as they evolve.