Enable javascript in your browser for better experience. Need to know to enable it? Go here.
Podcast title Image

The value of creative AI

Podcast host Kimberly Boyd | Podcast guest Jarno Kartela
September 14, 2021 | 37 min 53 sec

Listen on these platforms

Brief summary

Companies are looking to AI/ML to deliver better customer experience, improve productivity, or keep up with the competition. Beyond the popular use of replacing tedious and repetitive tasks with automation, Principal Consultant Jarno Kartela explains the more creative and strategic opportunities to solve business problems and improve product innovation. This episode is for modern decision-makers who want to become more data-enabled, data-informed and science-backed in their operations and strategic planning.

Episode Highlights:

 

  • Using technology, AI and ML to create value. Start with the business stakeholders and try to understand what's the problem we want to solve and what's the narrative of doing so, and does it even require a technology? Then work back from that to technology. 
  • Considering technology in a creative capacity. Start with the co-planning, co-designing, co-creating. What's the problem? What are the scenarios and things and systems we could throw at it? What are the pros and cons of each? Start with exploring all the possibilities, be willing to get in that creative space first, before having a definitive point of view.
  • Start with the business problem. The business usually does not trust the technology folks to solve the business problem. The technology folks feel that business doesn't understand the set of possibilities with technology. There's this lack of trust between two parties. Building that trust to technology is understanding what data actually is? How is it created? When can you use it? When can you not? Building trust to technology is a lot about building trust in data and building trust in data requires competencies of understanding what that is about.
  • Data can only tell us so much about what's happening in the world, it can only tell us so much about what's happening in our customer base, and it can only tell us so much about the future. What is the way that I should use all of this new technology to improve how I do strategic planning, how I do simulation, and the future-oriented tasks of a CXO? Scenario modeling simulations are going to hit the mainstream in five years, and the overall umbrella decision science is going to be the next big thing. 
  • You have to take a leap of faith. To get to outsized value, to get to the things that your neighbor and your competitor is not doing, it takes a lot of courage. It takes a phenomenal culture of the organization to say, we want to disrupt how this thing is working. We want to disrupt the entire industry. I think now it's the time for the early adopters. It's the time for the first ones on the markets to reap the benefits. Those who ask, “Are we courageous enough to try that?" will certainly reap the benefits. 
  • You do not have to understand AI and applied data science. Understanding what data is, how can you use it, where it comes from, how it works and how you can apply that to create business value, is going to be a desired skill. Organizations have evolved from digitalization, they have evolved from information technology, but they have not evolved from, "How can we use data as a business asset?" There's a lot of grounds to cover in order to get to AI. 

 

Learn more about AI/ML on Perspectives: Augmenting the future of business, creativity and innovation

More episodes

Episode name

Published

Data governance: The foundation of data-driven organizations   July 28, 2021 Technology proficiency: the new imperative for business growth   July 15, 2021 ABCD Model for Leadership: Drive   June 30, 2021 ABCD Model for Leadership: Curiosity   June 23, 2021 ABCD Model for Leadership: Belonging   June 16, 2021 ABCD Model for Leadership: Awareness   June 09, 2021 CX: Building a customer engagement framework   May 27, 2021 Data-Driven with Data Mesh   May 13, 2021 Green cloud optimization: Reduce your digital footprint, increase your bottom line   April 21, 2021 Looking Glass report: Tech trends and advice for your enterprise   April 06, 2021 The journey to enterprise modernization starts with value   March 17, 2021 Driving innovation with connected devices   March 09, 2021 Evolving the culture for an agile workforce   March 02, 2021 Moving the needle in technology leadership: Focusing on customer success   February 15, 2021 No-code platforms and the art of the possible   February 03, 2021 Resilience, curiosity and belonging: The drivers of successful change.   January 12, 2021 Building a strong data foundation to power tomorrow’s public healthcare services   December 10, 2020 Tech Concepts Every Exec Should Know   November 19, 2020 Building Business Resilience in the Cloud Era   August 28, 2020 Bridging the Gap: Bringing Technology into the Boardroom   July 08, 2020 Risk Management for Building Robust Organizations   May 22, 2020 Solving the Legacy Dilemma   May 07, 2020 Reimagining Value Delivery with Blockchain   February 14, 2020 Creating a Product Organization Within Your Business   January 17, 2020 The Collaboration Blind Spot   December 13, 2019 Creating an Online to Offline Mindset   November 22, 2019 Small Changes, Big Effects   November 08, 2019 Unlocking the Power of Customer Experience Data   October 25, 2019 Edge: Value-Driven Digital Transformation   October 11, 2019 Digital Fluency: Becoming a Modern Digital Business   September 26, 2019 Building Products with Purpose   September 12, 2019 Learning to Unlearn: Changing the Behaviors That Hold You Back   August 29, 2019 Harnessing Uncertainty to Survive Disruption   August 22, 2019 Digital Transformation: Disrupting the World of Fitness   August 01, 2019 Your Data Science Journey   August 01, 2019 The Future of Artificial Intelligence   July 26, 2019

Don't miss out on the latest episodes.