Awareness of data as a potential business asset has hit an all-time high, and more tools and technologies than ever promise to help enterprises make the most of it. That’s prompted some to consume and hoard all the data they can, out of fear of being left behind.
The hard truth is that enterprises don’t thrive on data alone. Real value is created only when data generates insights that enable the company to learn, improve and act; yet organisations often struggle to extract these insights, or to integrate them into their everyday operations. It’s time to stop simply consuming data, and put data to work.
This event focused on how to build end-to-end data projects that have direct business results. It highlighted the need for a holistic approach that aligns business strategy, teams and technology platforms to source, manage and analyse data in a way that ensures it’s factored consistently and seamlessly into product development and decision-making. Experts and industry leaders shared insights on making data the core of a culture of agility and continuous intelligence that ultimately enhances the company’s ability to deliver value to customers and drive performance.