Digital Commandments for Physical Stores and Spaces

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In the transformations that technology has brought to the market place, on one hand lies the inexorable rise of eCommerce and on the other lies the physical spaces, fighting and innovating to stay relevant.

The digi-dominated trends are seeing a slight change of track, what with eCommerce titans in India and in Seattle opening physical stores to showcase their wares. This is the start of something significant. And that should tell us something.

Nag and Sharath's presentation, Digital Commandments for Physical Stores and Spaces takes us through examples of how one can borrow and adapt digital ideas from online businesses to enhance physical spaces - read bank branches, amusement parks, hotels, brick and mortar retailers and the similar. This talk is based on the extensive work that ThoughWorks has carried out for both types of businesses from around the world.

Nagarjun Kandukuru

Nagarjun Kandukuru

VP - Global South Strategy

I’m responsible for Thoughtworks' success in the emerging markets of India, China, Africa and América Latina. My job is to work out how to use the ever-changing technology environment to deliver long-term competitive advantage to our global clients as well as Thoughtworks.

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Sharath Satish

Sharath Satish

Demand Technology Principal, India

Sharath has spent over a decade in technology. This has gained him significant experience in the areas of large-scale distributed systems, digital product development and modernizing legacy systems. His in-depth understanding of business domains and technology stacks makes him proficient in everything from Infrastructure as Code to Chaos Engineering to Domain Driven Design to User Interfaces.

As Thoughtworks’ Demand Technology Principal, Sharath works on strategic initiatives that help clients Go Digital and Stay Digital. These include modernizing systems, building greenfield digital platforms for business and helping companies craft their technology and digital transformation strategy.

This technology leader’s efforts in mentoring and nurturing the tech talent in Thoughtworks India includes curating content for the company’s tech events in the region, identifying future tech leaders and influencing their career growth while consistently aligning regional tech strategies with global leadership and objectives.

When not designing and building code, Sharath indulges in travel across the world. He is passionate about landscape and wildlife photography and winds down with fiction and fantasy novels while listening to a country or rock tune.


Sharath acquired his Bachelor of Technology in Information Technology from National Institute of Technology Karnataka, Surathkal

Areas of Interest:

Digital Platforms for Business, Legacy Modernization, Distributed Development, Evolutionary Architectures, Systems Thinking, Digital Transformation

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