What Natural Markets Food Group has done to transform from “omni-channel” to “multi-plex” is to use technology as a necessary means, continually observe and investigate customer needs, optimise the first catch of each channel( Online ordering,In-store pickup,In-store ordering,Smart Digital Menu boards) along the way, in order to provide customers more possibilities of interacting with the brand, as well as serving them with multiple choices and a unique shopping experience.
Natural Markets Food Group在从“全渠道”向“多元渠道”（omni-channel to multi-plex) 转型过程中的做法在于，通过不断的观察和调研消费者需求，从科技入手，在消费者决策路径的全过程中不断优化每个渠道的接触点（在线支付、在线下单、店内取货、智能点餐系统），强化与品牌的互动，为消费者提供更多的选择空间，打造独一无二的购物体验。
