‘In the history of the world, no one ever washed a rented car'.
What is the most powerful way to inspire loyalty? Barry Schneider argues that it is through ownership. Loyal3 has harnessed the power of possession by creating a platform where anyone can gain access to ownership of much-loved household brands.
Making ownership easy for customers means that they are more likely to become ‘brand evangelists’; shopping with you, referring you and authentically advocating for your brand. Barry talks about digital as the great equaliser, and shares some of the results enjoyed by GoPro, Kraft and Virgin America as a result of taking this step with Loyal3.