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Building a data driven future

Everybody is talking data in online industries, but how can we harness these insights and turn them into real sources of competitive advantage?

Visitors to the REA website generate huge amounts of data, which equates to a huge revenue generation opportunity. Through the power of analytics, REA hopes to gain greater insights into the intents and motivations of their visitors. We must all prepare for a data-driven future.

Jonas Jaanimagi

Jonas Jaanimagi

Head of Media Strategy & Operations, realestate.com.au

Jonas joined REA Group as Head of Media in July 2012 although his digital career began in 1999 when he joined a start-up financial publisher with three people, which was sold eight years later having grown to an organisation of some 100 staff. Jonas then founded and launched WebAds UK, a specialist UK business and finance digital ad-sales house representing publishers exclusively as a niche high-net-worth proposition. After successfully driving the business to profitability, Jonas was head-hunted by Hi-Media, Europe’s largest independent ad network with access to more than 150 million unique users. Prior to joining REA, Jonas worked at Videology as the Director of Product Management.

Jennifer Smith

Jennifer Smith

Technology Consultant, ThoughtWorks

After spending many years at ThoughtWorks' London office, Jen is now a consultant at ThoughtWorks Melbourne. Although her background is in web development, these days she is concentrating on data and analysis thereof and is extremely excited about the potential for data to change the way we build and design products through experimentation and testing.