With more than 3,000 food convenience stores across the UK and a wide range of additional brands, the Co-op needed a strategy to go digital to meet their customers where they are doing their shopping. Working together, the Co-op team and Thoughtworks developed a roadmap to an omni-channel future. 'Delightful Food Deals' is the Co-op's first initiative on this long journey.
In this session, Dane Stanley, the Group Head of Digital and Social Media for the Co-operative, and I will discuss how in two weeks we worked to figure out how to 'build the right thing' and also 'how to build it right.' Here's what we will focus on.
1. Product and digital ideation by putting the customer first.
2. Choosing technology that will last and support your ambitious mission.
3. How to focus on the customer and rapidly input their feedback into your product releases.
Registration is free for retailers and consultants. We look forward to seeing you there. Or contact me to learn more about our work to bring fresh thinking to the food industry.
Disclaimer: The statements and opinions expressed in this article are those of the author(s) and do not necessarily reflect the positions of Thoughtworks.
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As a company, we invite Thoughtworkers to be actively engaged in advancing reconciliation and strengthen their solidarity with the First Peoples of Australia. Since 2019, we have been working with Reconciliation Australia to formalize our commitment and take meaningful action to advance reconciliation. We invite you to review our Reconciliation Action Plan.