menü

数据驱动的营销创新和变革

The well-known 11.11 has now become a popular atmosphere that drew everyone’s attention. Then what kind of indication that we can possibly get from the data? This topic mainly discusses the major opinion coming from the data reports on that day and introduces the ecosystem of Big Data. It also reveals how Big Data affects and applies in traditional enterprises in 3 main stages.

Additionally, we will use 2 industrial cases to illustrate how Big date has helped enterprises in business revolution such as customers attraction, stores operation and multi-industry cooperation. 

节选TalkingData《双十一电商行业分析报告》的主要观点分享, 介绍大数据生态理念; 围绕大数据在传统企业落地和应用的三个阶段(“精细化运营” -> “第一方数据管理” -> “持续的创新和合作”)重点介绍两个行业案例,暂定零售行业的某服饰品牌(待进一步确定),以及招商银行。讲解大数据如何帮助这两家企业实现获客、门店运营,以及跨界合作等业务创新。

configure
cancel ✖save
configure
cancel ✖save

点击下载本话题PPT

陈星霖

陈星霖

TalkingData 数据商业部高级总监

He’s in charge of the branding, product operation, pre-sales consulting and solution partnership, in effort of providing efficient, reliable data-based products and services to enterprise customers within Talking Data. He owns an experience of 8-years of consulting, 5 years of product management. The NIPS project of NSFocus he has involved has won the NSS Labs international approval certificate and the highest evaluation of “Approved”.

负责面向市场的品牌推广、产品运营、售前咨询,以及方案合作,致力于为企业客户提供持续高效、可靠的数据相关产品和服务。8年行业咨询、5年产品管理工作经验,历任安氏领信咨询顾问、绿盟科技产品经理,以及时趣科技KA软件事业部副总经理,兼产品运营总监,“十一五”国家科技支撑计划项目“网上证券交易盗买盗卖防范系统”专家组成员,曾参与管理的绿盟NIPS,于2010年3月顺利通过NSS Labs国际权威认证,获得Approved最高级别评价。

read more