Innit is a food technology company on a mission to empower humanity through food and make the world a better, healthier place. Their connected food platform links food, nutrition information, appliances, grocers, QSRs, and even lifestyle brands to reimagine the way we buy, store, prepare and cook food.
We asked Josh Sigel, COO of Innit, to join us at the Inside Retail Live conference, to share how Thoughtworks Retail helped Innit tackle some of their customer’s biggest culinary problems, including bringing the connected kitchen to life at PIRCH store in New York, in just 5 months.
Josh outlined the necessity of working within a platform ecosystem, bringing the store into the home, and vice-versa, allowing brands to position themselves closer to where buying decisions are made, and to create a seamless customer experience.
Innit understands that IoT and connectivity create the perfect opportunity to add value to their customers, and worked closely with Thoughtworks to put together a data framework that creates harmony between smart devices and the user. In addition, Thoughtworks built two mobile apps; an intelligent recipe solution (based on health/ dietary requirements and what’s available in the fridge/pantry), as well as an app that dynamically controls the cooking sequence based on food type and weight.
Josh challenged the audience to ‘make the impossible possible’, framing the idea of disruption with the question ‘How can I?’ He also explored the concept of Coopetition, proposing that a good strategy considers both where to lead in the market, and where to let your competitors shine for the greater good of the customer.
We expect to see Innit reaching Australia by 2018, where we will continue to work as their technology partner, scaling their platform, and bringing food manufacturers, grocers and other members of the connected food eco-system on board.