What is it?
Consumers are becoming increasingly aware of the way their data is used by online services, and they want to know their privacy is taken seriously.
Privacy-aware communication places these concerns at the heart of customer interactions to ensure personal details and private conversations are only ever seen by those they were intended for. In fact, many communications software providers advertise security measures as a major selling point of their solutions.
By taking the appropriate steps to protect user privacy, organizations can gather the data they need, while ensuring customer confidence, building brand loyalty, and staying on the right side of compliance.