"Change is not an event, it's a process. Make incremental improvements." Kiran Reddy, CEO of SPI Cinemas (SPIC), talks about experience, why it is the true differentiator in a highly commodotised environment, and how SPIC has managed to enhance and redefine the movie-going experience.
Re-Imagining the Movie Theatre Experience
CEO, SPI Cinemas
Kiran Reddy is the CEO of SPI Cinemas, a leading player in the Indian exhibition industry with multiplexes that have some of the highest occupancies in the country. With a keen eye for detail and a passion to consistently create new and exciting experiences, he has revolutionised the cinema-going experience in Chennai.