Profile Avatar

Mark Brand

Data Strategy Director

I help businesses with strategy, organisational design and product development for applying and maturing analytics and artificial intelligence at scale. I've supported both U.K. and global clients across sectors -— particularly consumer goods and services, retail, travel and financial services.

My work addresses finding a path to continuous capability improvement in intelligence, focusing on generating both early returns and a sustained competitive advantage. This typically involves embedding intelligence in business strategy, processes and systems — to enable well-governed and continuously evolving automated decision making at a large scale.

At heart, I'd have to admit that what I like most is quantifying customer behavioural propensity and optimising commercial propositions to match these.


We'd love to hear about your experience with our website and how you think we can improve.

Take a few minutes to tell us what you think of our website and how we can get better. Take PartNo thanks