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Holden Bale

Lead Retail Strategist

Working at the intersection of retail, technology innovation, and consumer experience, Holden is a lead strategist for ThoughtWorks. With a background in retail strategy and operations consulting and a history leading large business transformations end-to-end, Holden helps shape the execution of our work globally in digital commerce, merchandising, stores, supply chain and fulfillment, and in the realm of omnichannel retailing.

In partnership with ThoughtWorks' technologists, he applies emerging digital innovations to retail, with recent focuses on conversational commerce and chatbots, applications of AI and machine learning, artificial and virtual reality, the future of food and grocery, next generation store experience, and mobile and social engagement. His recent operational work includes large programs in enterprise order and inventory management, the creation of global commerce platforms, store fulfillment (ship-from-store, click-and-collect), and seamless inventory for clients ranging from global fashion retailers and department stores to grocers and international conglomerates.

Prior to ThoughtWorks, he served as an engagement leader at Kurt Salmon, a global retail management consulting firm and part of Accenture Strategy, where he helped build their omnichannel practice, directed their digital services group, and co-directed their change management center of excellence.