How to integrate design into your culture

Want to make great products and services for your customers? You need to integrate design into your culture. 

Here are 10 principles to live by:

1. There will never be enough professional, specialist designers
2. Anyone can be a designer if their process is design
3. Create design environments
4. The object is the outcome
5. Make design tacit
6. Focus on solving problems from a people perspective with the knowledge that humans are innately social creatures
7. Extreme affordances: Design for extremes
8. It’s about the process
9. Generate many viable options and then converge at the last responsible moment
10. Hire artists