AI-Augmented R&D provides the most significant benefits for the products that are most nuanced and complex to develop. By embedding data-driven assistance into the process, AI-augmented R&D delivers companies efficiency, speed, relevancy, and precision. When experiments for new products fail – as some of them inevitably will – the AI-Augmented R&D process can deduce exactly what went wrong and use that data to arrive closer at a desired outcome on the next iteration.
The results are major new breakthroughs: groundbreaking product innovations that actually work, not only in theory but with consumers, too.
At Fourkind, part of Thoughtworks, we’ve implemented AI-augmented R&D to a number of companies, including some of the world’s most recognizable consumer packaged goods brands. Our projects have launched major new consumer products in various categories. The AI-augmented approach brings speed, precision, relevancy, and fresh insight into our clients’ processes.
AI augmentation cuts the product development time by automating time-consuming aspects of the R&D process and analyzing product data in a faster, more thorough fashion.
AI draws on all past experiment data to make sure the past mistakes are never being repeated again
By making the early-stage lab development process more efficient and precise, AI ensures that the products that make it to user testing are the most relevant and appreciated by consumers.
AI allows product developers to gain a bird’s eye view of the work: to spot new trends in the data and think through unusual combinations. It augments the great work already being done.