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The way we consume is changing. Our retail strategies are being shaped by a new generation of customers, who think and shop in a significantly different way, where technology is a differentiator, not a constraint.

 

Modern retailers must be nimble, engaging and relevant to the changing needs and wants of tomorrow’s customers; at both a functional and emotional level. This evolution can be seen now in the following shifts; from physical to digital, from owning to sharing, from shopping for products to buying tailored solutions.

It’s tough to isolate a process tweak on an organization of several hundred engineers. However, we looked at this after implementing it for over two years and thought that all indicators were very positive. We improved our velocity by doing this work. We ultimately produced more benefits for the buyers and sellers — more features, better search, better processes — the whole marketplace became better for buyers and sellers and that was the goal.
Mike Fisher
CTO, Etsy
It’s tough to isolate a process tweak on an organization of several hundred engineers. However, we looked at this after implementing it for over two years and thought that all indicators were very positive. We improved our velocity by doing this work. We ultimately produced more benefits for the buyers and sellers — more features, better search, better processes — the whole marketplace became better for buyers and sellers and that was the goal.
Mike Fisher
CTO, Etsy

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