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Mobile-Driven Digital Transformation

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Peter is the General Manager of target.com.au, where he is leading their digital transformation to create an exceptional customer experience. He shares how their mobile-first approach is changing the way their customers interact with Target, resulting in their new App reaching no. 1 in the App store.

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View the Presentation Slides

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Peter Mitchley-Hughes

Peter Mitchley-Hughes

General Manager E-Commerce, Digital Marketing and Loyalty, Target

Peter is the GM eCommerce, Digital Marketing & Loyalty for Target, and brings over 19 years experience in fast moving consumer goods and retail. His background is in business transformation, operational efficiency, organisational change and large scale programme delivery. Prior to Target he was responsible for developing the Marks & Spencer .com business in the UK.

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