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Re-Imagining the Movie Theatre Experience

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"Change is not an event, it's a process. Make incremental improvements." Kiran Reddy, CEO of SPI Cinemas (SPIC), talks about experience, why it is the true differentiator in a highly commodotised environment, and how SPIC has managed to enhance and redefine the movie-going experience.

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Kiran Reddy

Kiran Reddy

CEO, SPI Cinemas

Kiran Reddy is the CEO of SPI Cinemas, a leading player in the Indian exhibition industry with multiplexes that have some of the highest occupancies in the country. With a keen eye for detail and a passion to consistently create new and exciting experiences, he has revolutionised the cinema-going experience in Chennai.

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