A way of structuring innovation into something that we can act on. We need a playing field, and innovation is done on top of ecosystems. So anything that creates value is ultimately an ecosystem of interacting parts. We have people, we have resources, we have processes and tools, and this is the thing that creates value in the world. Innovation is simply a change to an ecosystem that produces more value. And that's a really powerful working definition, because we now don't have it tied to mysteries of like, is it growth oriented or is it about risk or anything, it's simply about we're going to make an ecosystem produce more value.