菜单

本页面中的信息并不完全以您的首选语言展示,我们正在完善其他语言版本。想要以您的首选语言了解相关信息,可以点击这里下载PDF。

技术

将产品管理思维应用于内部平台

May 2020
采纳?

越来越多的公司正在构建内部平台,借此快速有效地推出新型数字化解决方案。成功实施这一战略的企业正 将产品管理思维应用于内部平台 。这意味着与内部消费者(开发团队)建立共情,并在设计上彼此协作。平台的产品经理要建立路线图,确保平台为业务交付价值,为开发者改善体验。不幸的是,我们也见到了一些不太成功的方式,团队在未经验证的假设、没有内部客户的情况下,打造出的平台犹如空中楼阁。这些平台尽管采用了激进的内部策略,但往往无法充分利用,还耗尽了组织的交付能力。和其他产品一样,好的产品管理就是为消费者创造喜爱的产品。

May 2018
试验?

We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.

Nov 2017
试验?

We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.