Product development
Fast, customer-focused innovation built with AI

Crafting great products is tougher than ever. With AI setting new standards for hyper-personalized customer experiences, the cost of getting it wrong is high.

We help you cut through the complexity. Our product development services use AI/works™, Thoughtworks’ next generation agentic development platform, to validate product thinking ideas and launch interactive prototypes quickly, minimizing risk.

Our approach, featuring cross-disciplinary teams and proven frameworks, compresses months of work into days. We empower your teams to become product-led for continuous innovation.

22% growth in orders attributed to a new fast food chain platform.

$100M joint venture for global auto manufacturer and security leader.

422% increase in one-time-purchases for carbon offset marketplace.

How can we help you?

Align your teams around a crystal-clear product vision, shaped by continuous discovery and deep product expertise. We help you make better decisions, cut waste and focus investment on solutions that truly delight customers and drive strong business outcomes.

Product innovation

Product development is hard. The Product Thinking Playbook is here to help.

E-book

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Turn product strategy into real customer value fast, by rapidly prototyping, testing and refining interactions and UI. Through continuous discovery and experience-led experimentation, shape intuitive, usable designs that create products customers want to return to.

Generative AI

How product leaders are driving a paradigm shift by integrating AI workers

Blog

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Get products into users' hands faster without cutting corners. We blend modern agile practices with strong engineering to support you to deliver incremental value immediately, continuously validate, and scale with confidence.

Unlocking digital product success: In partnership with Forbes Insights

Report

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Keep your products relevant and impactful by proactively modernizing them into advanced, future-ready digital solutions. Using an AI-powered, user-centred design approach, we continually evolve your offerings, anticipate issues, optimize performance and ensure they stay ahead of the technology curve.

Product innovation

From rescue to resilience: AI's role in product futures

Perspectives #38

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Move from project thinking to a product-led way of working. We'll quickly assess your current maturity and processes to build you a transformation roadmap. With tailored coaching and a new framework, you can shift from projects to continuous product discovery and delivery. The outcome is an organization that can adapt quickly and sustain innovation over time.