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Digital for Customer Engagement

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Delivering engaging customer experiences drives sales and long-term loyalty. Biju Bhaskar discusses the characteristics of a truly engaging digital customer experience.
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Biju Bhaskar

Biju Bhaskar

Digital VP, McKinsey & Company

Biju Bhaskar leads McKinsey Digital Labs, Asia Center of Excellence. He has been with McKinsey for more than 10 years, and in the industry for more than 20 years. He helps major organisations deploy cutting-edge technology practices to accelerate project and application development, build IT capabilities, and capture substantial cost savings.

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