In the transformations that technology has brought to the market place, on one hand lies the inexorable rise of eCommerce and on the other lies the physical spaces, fighting and innovating to stay relevant.
The digi-dominated trends are seeing a slight change of track, what with eCommerce titans Pepperfry.com in India and Amazon.com in Seattle opening physical stores to showcase their wares. This is the start of something significant. And that should tell us something.
Nag and Sharath's presentation, Digital Commandments for Physical Stores and Spaces takes us through examples of how one can borrow and adapt digital ideas from online businesses to enhance physical spaces - read bank branches, amusement parks, hotels, brick and mortar retailers and the similar. This talk is based on the extensive work that ThoughWorks has carried out for both types of businesses from around the world.
