The future of fitness

A time of transition

The world has changed dramatically in just a few months, going from crowded bars and tourist spots to nearly world-wide lockdown to re-opening to re-closing. The impact it has had on our daily lives and the economy continues to evolve as case numbers rise and policies change.

With the closure of physical gyms, home fitness and online workouts have grown. What does the future hold for the fitness industry? Thoughtworks conducted both qualitative and quantitative research across the United States to learn how people's fitness routines have changed and how they see them evolving.