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GenAI is clever but flawed: What business leaders need to know to get it right

Generative AI (GenAI) has immense potential. How will your business succeed with it?


GenAI represents huge opportunities for business leaders and technologists, but requires strategic navigation to ensure it’s used safely and effectively. You’ll need to consider:


  • Are you placing the right GenAI bets for your business strategy? 

  • Are you making shrewd GenAI investments? 

  • Are you building the right skills and technologies to integrate, build and govern responsible AI operations?


On July 11, we are bringing together a select group of senior executives to discuss how business can succeed with GenAI. You’re invited to join Thoughtworks experts and your leadership peers for this executive breakfast of learning and networking. 


In this session, we will offer:


  • Guidance on maximizing GenAI's potential 

  • Practical insights from real-world GenAI projects 

  • Targeted recommendations for responsible, people-centric and high-impact use of GenAI



Spaces are available on a first-come, first-served basis — reserve yours today.

Aerial view of Gherkin building in London
Aerial view of Gherkin building in London


Searcys, at The Gherkin

30 St Mary Axe

London EC3A 8BF


Tuesday, July 11
8:00 - 10:00am


View directions




8:00-8:30 - Arrivals and breakfast
8:30-8:40 - Welcome and setting the scene with Barton Friedland and Emily Gorcenski, Thoughtworks 
8:40-9:20 - Presentation
9:20-9:40 - Q&A
9:40-9:50 - Final remarks



Profile picture of Barton Friedland

Barton Friedland

Principal Advisory Consultant, Thoughtworks

A digital pioneer at both Apple and NeXT Computer, Barton was the Director of Digital Transformation at University of the Arts London and Director of Digital Strategy at Deutsche Bank where he implemented leading-edge technologies. His expertise in computer science and anthropology drives transformative change, aligning stakeholders and achieving impactful outcomes.


Barton brings a refreshing and empowering perspective to his clients. His approach fosters sustainable innovation and supports the evolution of organizational practice through a value-driven approach to strategy, decision-making and execution.


Profile picture of Emily Gorcenski

Emily Gorcenski

Principal Data Scientist & Head of Data & AI, Thoughtworks Germany

With a strong foundation in research engineering and computational and applied mathematics, Emily excels as a data scientist and engineer dedicated to creating and designing data-driven solutions. Emily’s work includes developing the theory and practice of data mesh architectures, building AI-driven solutions, and developing data strategies for businesses.


Her expertise extends to being a passionate champion of data journalism, where she has made valuable contributions in terms of research, materials and her wealth of knowledge to numerous award-winning projects. Emily advises multiple data-driven research initiatives, including the Advancing Data Justice project at the Alan Turing Institute.


Register to attend

This event is exclusively for C-level executives, VPs, Directors and Heads of Department whose responsibilities include data and analytics, digital, innovation, user experience, strategy, marketing and technology.

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Thank you for your interest. We will be in touch shortly.