Inspired by the DevOps movement, DesignOps is a cultural shift and a set of practices that allows people across an organization to continuously redesign products without compromising quality, service coherency or team autonomy. DesignOps advocates for the creation and evolution of a design infrastructure that minimizes the effort necessary to create new UI concepts and variations, and to establish a rapid and reliable feedback loop with end users. With tools such as Storybook promoting close collaboration, the need for upfront analysis and specification handoffs is reduced to the absolute minimum. With DesignOps, design is shifting from being a specific practice to being a part of everyone's job.