Within six months, smyle was designed, built and released. The marketplace included: a dealer administration system that allows smyle partner managers and car dealers to manage their smyle stock, a full e-commerce checkout funnel, the smyle landing page to educate users about smyle and attract SEO traffic, an integration of banking, insurance and logistics partners and an order management system to handle orders in a lightweight and easy way. In 2021, smyle was the first car marketplace in the world to go live with an e-commerce solution offering a car buying experience fully online.
The car listings on smyle increased rapidly from 4,600 in March 2022 to 24,600 in September 2022 and are still growing.
Car dealers are now able to turn their existing AutoScout24, as well as additional, exclusive listings into smyle listings to sell them online. This is completed via an existing export API, which reduces additional effort to create a listing. For car dealers, smyle handles the payment, pickup and delivery to the customer.
Car buyers are now able to buy their dream car fully online without any interaction with a car dealer. For car buyers, smyle covers the whole car buying journey including payment, insurance, car registration, home delivery, and even adds a warranty on top. Buyers can return their car within 14 days if they are not happy.