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The information in our interactive Radar is currently only available in English. To get information in your native language, please download the PDF here.

Techniques

Siloed metrics

NOT ON THE CURRENT EDITION
This blip is not on the current edition of the radar. If it was on one of the last few editions it is likely that it is still relevant. If the blip is older it might no longer be relevant and our assessment might be different today. Unfortunately, we simply don't have the bandwidth to continuously review blips from previous editions of the radarUnderstand more
Jan 2014
hold?
As more businesses move online we have noted a tendency to end up with siloed metrics. Specific tools are implemented to gather and display specific metrics: one tool for page-views and browser behavior, another for operational data and another to consolidate log messages. This leads to data silos and the need to swivel-chair integrate between the tools in order to gather business intelligence that is crucial to running the business. This is a tool-led split in the analytics domain that hurts the team’s ability to make decisions. A much better solution is to have a consolidated view of near-real time analytics using integrated dashboards displaying time-sensitive domain and team relevant information.