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How MTV Embraced Digital

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MTV is the world’s premier youth entertainment brand with a global reach of over half a billion people. They have their finger on the pulse of today's youth and probably understand what appeals to them, more than most. Going digital, as Ekalavya Bhattacharya says was a natural course of things at MTV.

In his talk, Ekalavya, Head of Digital Strategy, MTV, India talks about the brand is evolving into a digital exemplar.

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Ekalavya Bhattacharya

Ekalavya Bhattacharya

Head of Digital - MTV INDIA

Ekalavya is the Head of Digital at MTV India. Forever online – that’s one way of describing this torchbearer of the Indian youth – and the digital head of MTV India, Ekalavya Bhattacharya, known fondly as Eka. 

The man behind conceptualizing the most popular web series on YouTube in India to managing the most popular Facebook pages in the country, Eka has a lot of credits to his name; not to mention, a lot of industry recognitions and awards too. His passion for everything digital is what has led him to develop some of the most exciting online campaigns and create apps for MTV India.

Experimenting with websites continued well into his youth and when he was in college, Eka managed to set up a music sharing site with a friend. Despite a degree in BioTech, Eka’s first full time assignment was with Pagalguy, a forum and website for MBA aspirants. 

The entrepreneurial streak in him ensured that he always kept himself updated about the start-up scene in India and promptly landed a job with WatConsult and Contests2Win

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