Globally, retailers are making extreme customer experience focusing on tiny details: small ones as names on the coffee cups, big ones as generating a multi-functional service with in-store shopping guide,fitting, social media interactions and delivery. You may take these 5 steps to create a customer engaged experience as a reference:
- Be different: create an emotional connection.
- Digital content is enhancing the store experience.
- Technology is reshaping all aspects of the physical store.
- The future of mobile is contextual.
- New business models and experiences are driving value.
And the most important thing is, forget about your competitors, just focus on your customers.
在全球范围内，越来越多的零售商开始从每个微笑的细节入手，打造极致的用户体验：小到贴心地写在咖啡杯上的名字，大到集店内导购、试穿、社交媒体互动和物流配送等在内的“多位一体”服务。总结起来，建立以消费者为中心的理念主要需关注以下五个方面：
- 与消费者建立情感联系
- 利用数字化媒体策略
- 科技是实体店的推动力
- 移动互联网的核心在于渠道之间的关联性
- 新的业务模式和体验提升价值
把你的注意力从竞争对手身上挪出一点出来吧。利用多渠道手段，真正贴近用户需求，打造极致的用户体验才是制胜之道。
