Activities global CEO's are planning in the next 12 months to drive revenue
According to management consultancy BCG, forging alliances with a variety of business peers has a long list of benefits, including bringing in new technologies, building knowledge and expertise, improving responsiveness to consumer demands and preparing for future competitive threats.
Ajey Gore, Chief Technology Officer at Southeast Asia’s popular on-demand multi-service platform Gojek, encourages enterprises to be active players in shaping ecosystems as opposed to waiting it out on the sidelines without a real voice.
What it looks like
Multilateral relationships are in the DNA of a healthy business ecosystem. But these relationships are rarely constant over time – so businesses have to embrace a degree of flexibility, even unpredictability.
Consider the example of Apple and Samsung: Both are respected pioneers known for designing and selling rival smartphone products. However, Apple is also a customer of Samsung’s, purchasing OLED screens - and previously memory chips - from the South Korean conglomerate for its iPhone range.
Gojek’s meteoric rise also serves as an interesting collaboration case study. The Indonesian startup began as a ride-hailing app but has since expanded to support millions of its partners - drivers, merchants and businesses - and power billions of online payments and orders across transportation, payments, food delivery, logistics, entertainment, and lifestyle services.