ThoughtWorks mapped out the journey of existing and potential customers as part of the research phase. It became clear that a standard e-commerce site wouldn't be enough to truly differentiate the Mitchells brand. The goal was to form a personal relationship between the customer and the style advisor from the beginning, regardless of where the customer starts their journey.
ThoughtWorks introduced the first interactive prototype in 8 weeks using agile development methodologies and experience design. It allowed style advisors to send personalized lookbooks based on customer profiles, preferences, purchase history and real time inventory. Iterating the prototype weekly based on employee feedback, it quickly evolved into a clienteling platform that powers true 1-to-1 marketing.