We have been intrigued by the Physical Web standard created by Google. The idea of Physical Web is simple—beacons broadcast a URL—but the possibilities are broad. Basically, this is a way to annotate the physical world, tying objects and locations into the digital realm. The current transport mechanism is Eddystone URLs over Bluetooth LE, and sample clients are available. Although there are obvious security concerns with following randomly discovered links, we are most interested in use cases with customized clients where you can filter or proxy the URLs as required.

We have been intrigued by the Physical Web standard created by Google. The idea of Physical Web is simple—beacons broadcast a URL—but the possibilities are broad. Basically, this is a way to annotate the physical world, tying objects and locations into the digital realm. The current transport mechanism is Eddystone URLs over Bluetooth LE, and sample clients are available. Although there are obvious security concerns with following randomly discovered links, we are most interested in use cases with customized clients where you can filter or proxy the URLs as required.