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A responsive business model to meet customer needs

Hepsiburada is the market leader in Turkey today, but in a society and culture where change is so prevalent, the question is not just how you maintain your market leadership for the next 10 years, it is how can you maintain it for the next 12 months. This is the story of how Hepsiburada and Thoughtworks are working together to transform the business from being subject to the demands of the market to being the masters of their own destiny with the ability to rapidly respond to their customers' needs.

Emre Ekmekci

Emre Ekmekci

President Business Development, Hepsiburada

Emre Ekmekçi is the President of Business Development at Doğan Online Group Companies. Doğan Online Group consists of the leading e-commerce, portal, travel, private shopping, and online advertising businesses in Turkey with brands such as HepsiBurada.com. His is responsible for new venture identification and continuous improvement within the group. Prior to Doğan Online, in partnership with European Founders Fund and Rocket Internet, Emre pioneered the daily deal business in Turkey, by launching Groupon's Turkish operations and making it a market leader company in less than 18 months. Emre has global experience in Interactive Marketing having served for 8 years at a leading full-service agency in Los Angeles with focus on global business development and has worked on location in Los Angeles, Chicago, Hong Kong, Shanghai, London and Paris.

Negin Yeganegy

Negin Yeganegy

Client Principal, ThoughtWorks

Negin Yeganegy is a Client Principal at ThoughtWorks and works with leading global organisations in defining and executing their IT strategy, leveraging her practical experience in multiple industries of leading teams to deliver software and organisational transformation. Negin’s experience of creating Lean Enterprises that are focused on innovation, particularly in the Retail sector has empowered her clients with a sustainable competitive advantage.