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Barton Friedland

Principal Advisory Consultant

As a digital pioneer at both Apple and NeXT Computer, Barton has worked with and implemented leading-edge technologies for over 30 years for large-scale global organisations. His primary areas of focus are strategy, decision-making, and execution.


His educational background brings together computer science and anthropology as a powerful toolset to drive technical and organisational change — and the alignment required to drive it.


Over the last 15 years he has focused exclusively on strategy & digital transformation, with emphasis on the development of distinctive competencies within organisations. This includes the development and management of intellectual property, acquisitions, as well as integration and evolution of business units within an organisation.


Barton brings a refreshing and empowering perspective to his clients that enables them to foster sustainable innovation, evolve organisational practice, and to outperform through an evidence-based, value-driven approach to strategy, decision-making, and execution.