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Barton Friedland

Principal Advisory Consultant

As a digital pioneer at both Apple and NeXT Computer, Barton has worked with and implemented leading-edge technologies for over 30 years for large-scale global organisations. His primary areas of focus are strategy, decision-making, and execution.


His educational background brings together computer science and anthropology as a powerful toolset to align stakeholders and drive change with outsized business outcomes.


His main areas of focus are on strategy & digital transformation, with emphasis on the development of distinctive competencies within organisations. This includes areas such as intellectual property, acquisitions, as well as integration and evolution of business units within an organisation.


Barton brings a refreshing and empowering perspective to his clients. His approach fosters  sustainable innovation and supports the evolution of organisational practice through a value-driven approach to strategy, decision-making, and execution.