Podcast
Software-defined vehicles: The future of the automotive industry?
Together with BMW Group, we built a scalable, cost-efficient and future ready platform for AI-based connected services and products — the start of the Connected AI Platform.
Our automotive expertise
Software-defined vehicles
Software-defined vehicles (SDV) are the next evolution of connected, autonomous, shared and electrified vehicles. To enable this transition, we offer extensive experience in data strategy, data engineering and data product design, combined with deep expertise in Rust, DevOps, Vehicle APIs and CD4ML.
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D2C channel transformation
With seamless data flows, robust storage and scalable processing, we empower OEMs to securely navigate the shift towards a direct-to-consumer (D2C) sales model. Our approach ensures they stay ahead in the race for consumer satisfaction, leveraging advanced technology to deliver exceptional experiences.
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eMobility
Transform your eMobility setup into a connected ecosystem. We help to modernize and integrate core systems, enabling seamless connections across the ecosystem for enhanced offerings and extended reach.
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SDV Pulse
Your guide to the technologies and trends reshaping software-defined vehicles
In the software-defined vehicles (SDV) era, the software you build and the technology you leverage impacts everything from driver and passenger experiences to vehicle performance. SDV Pulse from Thoughtworks and AWS gives you a comprehensive overview of the latest trends, emerging technologies and best practices driving the evolution of software-defined vehicles.
Thoughtworks has helped us create highly efficient teams, increase collaboration throughout our autonomous ride-hailing project, and ensure every team owns the products they’re developing.
Latest insights
Secure your relevance in the future of automotive sales
The automotive industry is undergoing a seismic shift. The traditional dealership model is being challenged by new consumer expectations, digital advancements and innovative market entrants. As an OEM, how will you navigate this change and ensure your relevance? Our guide provides a roadmap for OEMs to thrive in this rapidly evolving landscape.
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Listen to this podcast -
Data strategyIntelligent services at scale: Data foundations to deliver on AI’s promiseRead more -
Client storyHow creating Brazil’s first smart car kickstarted a new customer strategyRead more -
BlogOEMs are going D2C: Here's what they have to do to succeedRead more -
BlogLooking Glass: Tech trends for automotive and manufacturingRead more -
ArticleThe power of service design in digital transformationRead more -
ArticleCreating a seamless automotive ecosystem with single customer identitiesRead more -
BlogRust as a programming language for automotive softwareRead more -
BlogFlutter for automotive HMI applicationsRead more
Partnerships and affiliations
We operate at the heart of the automotive software ecosystem, bringing together the world’s largest software and cloud companies with the specialist expertise of automotive industry bodies and working groups to create innovative, world-class driver experiences and functionality at scale and pace.
Our AWS capabilities
At Thoughtworks, we’re well equipped to support you in your journey with AWS, boasting a specialization in automotive services
Our automotive experts
Christine Welsch
SVP; Head of Automotive & Manufacturing
Europe
Michael Fait
Head of Software-Defined Vehicles
Europe
Marcos Silveira
Head of Technology, Automotive & Manufacturing
Europe
Manish Sateeja
SVP; Head of Automotive & Manufacturing
North America
Ross Pettit
Director, Automotive & Manufacturing
North America