Enable javascript in your browser for better experience. Need to know to enable it? Go here.

Barton Friedland

Principal Advisory Consultant

As a digital pioneer at both Apple and NeXT Computer, I have worked with and implemented leading-edge technologies for over 30 years for large-scale global organisations.


Additionally, my educational background brings together computer science and anthropology as a powerful toolset to drive technical and organisational change — and alignment.



Over the last 15 years I have focused exclusively on strategy & digital transformation, as well the development of distinctive competencies within organisations. This includes the development and management of intellectual property, acquisitions, as well as integration and evolution of business units within an organisation.


I bring a refreshing and empowering perspective to my clients that enables them to foster sustainable innovation, evolve organisational practice, and to outperform through an evidence-based, value-driven approach to strategy and execution.