Disclaimer: The statements and opinions expressed in this article are those of the author(s) and do not necessarily reflect the positions of Thoughtworks.
The Campus Party is an event well known for attracting a young tech-loving audience, including programmers, designers, and computer gamers and robotics enthusiasts alike. Wanting to maximise and encourage interaction at the event, the marketing and recruitment teams held a brainstorming session and decided to create a game.
Through a series of gameplay tests, a group of Thoughtworkers refined and improved the game before launching it at the event.
Here’s the game:
During the two-day event, we launched the game in workshops and to the wider audience. The game also well promoted with colorful balloons and screens that showed the details of the game, drawing the attention of everyone at the event. We also broadcasted our presence via social media, with photos and information on Twitter and Facebook. Many people participated in the game, using the Thoughtworks badge that identified them as participants, so that they could be challenged at any time by other gamers. Participation was high, using the Thoughtworks badge that identified them as participants, so that they could be challenged at any time by other gamers.
The final winner of the match, Fábio Alexandre Cavalcanti, gathered 33 tokens and took out the grand prize. According to Fabio, he was so enthralled in the competition he found himself betting everything he had with his friends to achieve his goal.
Using the concept of Serious Games, we helped a lot of people to learn more about the Tech Radar and the way we like to work, and gave insight into our culture. We hope that future events can also disseminate our ideas with the same engagement and charisma of the participants of the 3rd edition of Campus Party Recife.
If you don't know our Technology Radar, subscribe here. To follow or participate in events such as the Campus Party, check out our events schedule here.
Disclaimer: The statements and opinions expressed in this article are those of the author(s) and do not necessarily reflect the positions of Thoughtworks.
Thoughtworks acknowledges the Traditional Owners of the land where we work and live, and their continued connection to Country. We pay our respects to Elders past and present. Aboriginal and Torres Strait Islander peoples were the world's first scientists, technologists, engineers and mathematicians. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.
As a company, we invite Thoughtworkers to be actively engaged in advancing reconciliation and strengthen their solidarity with the First Peoples of Australia. Since 2019, we have been working with Reconciliation Australia to formalize our commitment and take meaningful action to advance reconciliation. We invite you to review our Reconciliation Action Plan.