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Técnicas

Aplicando gestão de produto a plataformas internas

May 2020
Adote?

Cada vez mais empresas estão construindo plataformas internas para implantar novas soluções digitais de maneira rápida e eficiente. As empresas que obtêm sucesso com essa estratégia estão aplicando gestão de produto a plataformas internas. Isso significa estabelecer empatia com o público consumidor interno (os times de desenvolvimento) e colaborar com eles no design. Gerentes de produto da plataforma criam roteiros e garantem que a plataforma agregue valor aos negócios e aprimore a experiência de desenvolvimento. Infelizmente, também estamos vendo abordagens menos bem-sucedidas, nas quais os times criam uma plataforma vazia, com base em suposições não-verificadas e sem considerar clientes internos. Essas plataformas frequentemente, apesar de táticas internas agressivas, acabam sendo subutilizadas e prejudicam a capacidade de entrega da organização. Como sempre, uma boa gestão de produto tem a ver com a construção de produtos que o público consumidor adora.

May 2018
Experimente?

We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.

Nov 2017
Experimente?

We've seen a steep increase in interest in the topic of digital platforms over the past 12 months. Companies looking to roll out new digital solutions quickly and efficiently are building internal platforms, which offer teams self-service access to the business APIs, tools, knowledge and support necessary to build and operate their own solutions. We find that these platforms are most effective when they're given the same respect as an external product offering. Applying product management to internal platforms means establishing empathy with internal consumers (read: developers) and collaborating with them on the design. Platform product managers establish roadmaps and ensure the platform delivers value to the business and enhances the developer experience. Some owners even create a brand identity for the internal platform and use that to market the benefits to their colleagues. Platform product managers look after the quality of the platform, gather usage metrics, and continuously improve it over time. Treating the platform as a product helps to create a thriving ecosystem and avoids the pitfall of building yet another stagnant, underutilized service-oriented architecture.