Enable javascript in your browser for better experience. Need to know to enable it? Go here.
Podcast title Image

Unlocking business value with the ITV Data Mesh playbook

Podcast host Kimberly Boyd | Podcast guest Sanjeevan Bala and Danilo Sato
May 26, 2022 | 23 min 41 sec

Listen on these platforms

Brief summary

Creating and executing a data and AI strategy can help an organization drive value and growth. How do you unlock the benefits, operationalize at scale and manage change for employees? Sanjeevan Bala, Group Chief Data & AI Officer at iTV and Danilo Sato, Head of Data & AI, Thoughtworks UK explore how to develop and drive an offensive data strategy that delivers revenue and EBIT growth. Learn how data mesh can accelerate your agenda to empower and scale value across the enterprise.

Episode highlights

 

This episode is presented to you from our executive conference ParadigmShift – learn more.

 

  • ITV was looking to develop a data strategy, driven both externally by the ways in which consumers watching content has changed and internal drivers to become more data-driven. ITV sought to bring together the best of creativity with the best of machine learning and science, an augmented idea.

     

  • Use-case driven approach to unlock benefits with the marketing team. As they were building their data function, how do we deploy the teams and the expertise so they're closer to the marketing team or the commercial team?

     

  • The golden ratio: Invested resourcing with 70% around the change agenda, 20% around the technology, and 10% on the algorithms and AI aspects. This approach helps the transformation become part of the DNA of the organization.

     

  • Connecting through to the last mile: How do we make sure that the resources in the business are actually doing something with it? Leading with the impact and then the technologies that marketing can activate audiences with and do something with it. We took on a more holistic, co-developed approach to strategy.

     

  • Dialing up the employee experience of change. We very much focused on the happenings within the units, rather than a centralized unit pushing the change out. We were really keen that the change had to stick.

     

  • So what, now what. Our teams are trained to think about the so what, now what, when they're engaging with the business, they then describe the now what scenario. It's not the’ what’ you deliver, but ‘how’ you deliver, and therefore start to describe it in business language and business outcomes. 

     

  • Implementing data mesh in the organization advice -  be laser focused on value based outcomes; get the backing of your CFO because fundamentally you're driving revenue growth and growth in the business. 

     

  • Understanding the culture of what you have, where you’ve come from and then how you enhance that. How do you co-create with your core competencies and complement that within this process?

More episodes

Episode name

Published

Backstage: Spotify's secret to developer effectiveness   June 13, 2022 The future of digital payments   April 28, 2022 Decision science to build resilient supply chains   April 12, 2022 The power of data and tech in the public sector   March 23, 2022 Accessibility for business value   March 02, 2022 Digital sustainability and the 2040 corporate pledge   February 09, 2022 Healthcare tech trends put patient at the center   January 26, 2022 Product thinking in the new era of cloud   October 27, 2021 CIO Interview: A digital mission for social impact   September 28, 2021 The value of creative AI   September 14, 2021 Data governance: The foundation of data-driven organizations   July 28, 2021 Technology proficiency: the new imperative for business growth   July 15, 2021 ABCD Model for Leadership: Drive   June 30, 2021 ABCD Model for Leadership: Curiosity   June 23, 2021 ABCD Model for Leadership: Belonging   June 16, 2021 ABCD Model for Leadership: Awareness   June 09, 2021 CX: Building a customer engagement framework   May 27, 2021 Data-Driven with Data Mesh   May 13, 2021 Green cloud optimization: Reduce your digital footprint, increase your bottom line   April 21, 2021 Looking Glass report: Tech trends and advice for your enterprise   April 06, 2021 The journey to enterprise modernization starts with value   March 17, 2021 Driving innovation with connected devices   March 09, 2021 Evolving the culture for an agile workforce   March 02, 2021 Moving the needle in technology leadership: Focusing on customer success   February 15, 2021 No-code platforms and the art of the possible   February 03, 2021 Resilience, curiosity and belonging: The drivers of successful change.   January 12, 2021 Building a strong data foundation to power tomorrow’s public healthcare services   December 10, 2020 Tech Concepts Every Exec Should Know   November 19, 2020 Building Business Resilience in the Cloud Era   August 28, 2020 Bridging the Gap: Bringing Technology into the Boardroom   July 08, 2020 Risk Management for Building Robust Organizations   May 22, 2020 Solving the Legacy Dilemma   May 07, 2020 Reimagining Value Delivery with Blockchain   February 14, 2020 Creating a Product Organization Within Your Business   January 17, 2020 The Collaboration Blind Spot   December 13, 2019 Creating an Online to Offline Mindset   November 22, 2019 Small Changes, Big Effects   November 08, 2019 Unlocking the Power of Customer Experience Data   October 25, 2019 Edge: Value-Driven Digital Transformation   October 11, 2019 Digital Fluency: Becoming a Modern Digital Business   September 26, 2019 Building Products with Purpose   September 12, 2019 Learning to Unlearn: Changing the Behaviors That Hold You Back   August 29, 2019 Harnessing Uncertainty to Survive Disruption   August 22, 2019 Digital Transformation: Disrupting the World of Fitness   August 01, 2019 Your Data Science Journey   August 01, 2019 The Future of Artificial Intelligence   July 26, 2019

Don't miss out on the latest episodes. Subscribe today