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Virtual 3D model of a modern bathroom including a white bathtub and white toilet suite against black and white tiled walls.
Reece Group

Modern 3D bathroom planner tool empowers customers to bring their best ideas to life

For many homeowners, undertaking a renovation project is an exciting time, a chance to turn dreams into reality. But it’s also fraught with unknowns, which can leave people feeling overwhelmed and disempowered. Research commissioned by Reece, Australia’s leading supplier of bathroom, plumbing, waterworks and HVAC-R products, found that more than a third of bathroom renovators agreed that one of their biggest pain points was not being able to visualize the end result. The insights from this research became a catalyst for innovation.

Reece partnered with Thoughtworks for their integrated tech, design and digital innovation experience, to develop a modern 3D bathroom planner tool that lets customers pick products, see the end results, and have more confidence when making decisions. The tool is also used by Reece’s showroom consultants, as well as trades, to close renovation contracts and proposals.

A mother and her two young children looking at a tablet. A mother and her two young children looking at a tablet.

30,000+

customers brought their dream bathrooms to life with Reece’s Imagin3D™ tool during the first three months since launch.
Product shot of the Reece Imagin3D tool on tablets showcasing different bathroom designs. Product shot of the Reece Imagin3D tool on tablets showcasing different bathroom designs.

6.5 months

to launch the pilot program. 12 months to launch the tool in the market.

Empowering customers through digital experiences

 

The tool, aptly named Imagin3D™, empowers customers with planning by offering a simple and seamless user experience. To achieve this, the blended Reece and Thoughtworks team had to simplify the complexities of 3D architectural design so that it felt intuitive for consumers. They also added natural interactions with drag and drop, millimeter-precision positioning and measurements, and beautiful 3D visuals rendered in real-time on both desktop and mobile. To enhance the feeling of planning a real-life bathroom, a glassmorphic design style (a technique which emulates the quality of frosted glass to add texture and dimensionality) was used to add a touch of realism.

Headshot of Carlo Tarquinio, Group Chief Innovation Officer, Reece
It feels that [the Imagin3D tool] is a Reece service or platform. It should feel like that, and I think that’s a great testimony to Thoughtworks’ success.
Carlo Tarquinio
Group Chief Innovation Officer, Reece
It feels that [the Imagin3D tool] is a Reece service or platform. It should feel like that, and I think that’s a great testimony to Thoughtworks’ success.
Carlo Tarquinio
Group Chief Innovation Officer, Reece

Improving customer experiences with real-time insights

 

Running discovery and delivery in parallel allowed the team to learn from customers in real time, delivering business value while reducing the risks of releasing a new product. This in turn informed prioritization and uncovered useful insights. Some features that the team initially thought were critical for the minimum viable product, users were not concerned about. For example, users were satisfied with the basic categories and a text search tool over an advanced product filtering feature. Some other features were much more critical than the team initially thought, like moving products with arrow keys.

Banner with three images: image on left is a product shot of the Reece Imagin3D tool on a mobile, laptop and tablet; image in the middle is of a man, a woman and their dog; image on the right is of the Reece showroom consultant using the Imagin3D tool on a computer
Banner with three images: image on left is a product shot of the Reece Imagin3D tool on a mobile, laptop and tablet; image in the middle is of a man, a woman and their dog; image on the right is of the Reece showroom consultant using the Imagin3D tool on a computer

Harnessing the latest innovations in 3D technology

 

Reece and Thoughtworks engineers applied industry best practices including pair programming, test-driven development and continuous delivery, to ensure the tool meets the highest technical and quality standards. Technologies like Three.js, WebGL and React Three Fiber ensured the team were harnessing the latest innovations in web-based 3D technology. Importantly, new features can be developed and released to users in days, rather than weeks or months. 

Headshot of Hayley Griffiths, Digital Product Lead, Reece
Customers are at the heart of everything that we do so we want to ensure that the customer experience is great across all touchpoints that they go through.
Hayley Griffiths
Digital Product Lead, Reece
Customers are at the heart of everything that we do so we want to ensure that the customer experience is great across all touchpoints that they go through.
Hayley Griffiths
Digital Product Lead, Reece
Product shot of the Reece Imagin3D tool showing the same modern black and white bathroom design on a mobile, laptop and tablet.
Product shot of the Reece Imagin3D tool showing the same modern black and white bathroom design on a mobile, laptop and tablet.

Bringing dream bathroom ideas to life

 

In just six and a half months, Reece launched its 3D Bathroom Planner for pilot program testing. The tool has helped over 30,000 customers bring their dream bathrooms to life in just three months since launch. Reece will continue to meet where their customers are, with proactive testing and feedback to inform how the visualization tool can solve their customers’ challenges in other parts of the home.

Headshot of Nic Smythe, Director of Customer Experience, Product & Design, Thoughtworks
There’s nothing we love more than solving problems and this project gave our team not just the right balance of technical challenges and interesting problems to solve, but also the autonomy and support to do that.
Nic Smythe
Director of Customer Experience, Product & Design, Thoughtworks
There’s nothing we love more than solving problems and this project gave our team not just the right balance of technical challenges and interesting problems to solve, but also the autonomy and support to do that.
Nic Smythe
Director of Customer Experience, Product & Design, Thoughtworks
Banner with three images: image on left shows a women pointing at a computer screen next to a Reece showroom consultant; image in the middle is of a modern wooden bathroom washstand, image on the right is of the back of a man wearing a shirt with the Reece logo.
Banner with three images: image on left shows a women pointing at a computer screen next to a Reece showroom consultant; image in the middle is of a modern wooden bathroom washstand, image on the right is of the back of a man wearing a shirt with the Reece logo.

 

About Reece

 

Reece Group is a leading Australian distributor of plumbing, bathroom, waterworks and HVAC-R products to both commercial and residential customers. The Reece business began in 1919 when Harold Joseph Reece started selling hardware products out of the back of his truck. Today, Reece is a major public company with close to 850 branches and showrooms across Australia, New Zealand and the United States. Through its premium showrooms, Reece consultants bring expertise and experience to all projects, helping its customers access the right information and tools to create a bathroom better than imagined.

 

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