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Donglian Li

Principal Consultant

I am a product strategist with Thoughtworks' CXPD service line China, fusing stories and strategy to amplify the brand and digital product, the bold and the not-yet-told. How I ended up here: freelance writer > advertising brand strategist > growth product manager in China and the United States.


I’m also at the head of Thoughtworks retail domain in China, working on localization and digital strategies for global brands who need connect with China's local ecosystem and market to Chinese consumers. I believe the future of retail is Phygital, it melts the boundaries between the physical and digital worlds.


I co-host a podcast with my best friend in which we explore the cultural, design, and feminism differences between China and America.