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Executive Summary

  • Technology proficiency is more than knowing about the latest technology innovations: it describes a technology-enabled business culture that informs business strategy and everyday business planning conversations — using data and analytics, improving customer experience, product innovation, effectively using cloud technology, and investing in digital transformation programs. 


  • More than two-thirds of companies describe themselves as ‘technologically advanced’ — making full use of new technology across operational, customer-facing and internal parts of their business, to win new business, boost profitability, run efficient systems and attract the best talent.


  • Internationally, 82% of businesses that describe themselves as technologically advanced anticipate their business will grow in the next six months. In contrast, only 39% of those enterprises that admit to being held back by their use of technology predict growth in the near future. 


  • Growing businesses are far more likely to put technology discussions on the boardroom agenda than companies reporting no growth at all.  


  • While most firms claim to be technologically proficient, many fail to use it to create competitive advantage. Across a range of criteria — including creativity and innovation, communication and collaboration, research fluency and problem-solving — less than one in two businesses said their technology proficiency gave them a tangible advantage over the competitors.


  • Across all 12 countries surveyed, most business leaders said technology had a key role to play in business growth in 2021.     


  • Many of the enterprises surveyed displayed a skills gap between technology areas where directors were the most proficient and the technology areas that were a business priority. 


  • The top two attributes of tomorrow’s market leaders were technology-related. Almost half of the respondents (46%) said tomorrow’s leader brands ‘would make use of the latest technologies,’ while 44% said ‘technology would be at the heart of business thinking.’ 


  • The most technologically proficient companies with tech-savvy business leaders were those enterprises most likely to believe that technology would define the brands that would be tomorrow’s market leaders. 


Read the report

Chapter one
Chapter One

Where we are now: Technology proficiency today

Chapter two
Chapter Two

How technology can help businesses in a post-pandemic world

Chapter three
Chapter Three

 Investing in technology: the drivers of growth