Dovetail

Dovetail addresses the persistent challenge of managing fragmented qualitative research data. It provides a centralized repository for user interviews, transcripts and insights, turning raw data into a structured, analyzable asset. We’ve found it invaluable in product discovery workflows, particularly for creating an evidence trail that links customer quotes and synthesized themes directly to product hypotheses and estimated ROI. In doing so, Dovetail strengthens the role of qualitative data in product decision-making.