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Aileen Pistorius

Retail Marketing Lead, Germany

I am passionate about data driven marketing and am interested in the new innovations in Marketing- & Ad-Technology. I believe that data driven marketing can lead to a better understanding of a company's marketing return on investment. Over the years, I have learned that once a company begins to focus on improving its marketing ROI, it's easier to reach overall business goals; maximise the marketing budget; and better reach targeted groups.