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Guilherme Viana

Principal Product Manager

Business savvy and passionate about tech, I've worked in companies ranging from startups to Fortune 500 for several years. I have led product and engineering teams, built new P&Ls and product lines, and led organisation-wide transformation programs.


As a product leader In different industries I have learnt many lessons, but the following stand out: 

  • all product features and ideas are just hypotheses until you generate real value for your clients and company;
  • the success of a product depends on it delivering valuable features for users, enabling it with the right technology, making value vs cost attractive, and having a great communication plan to support it – inside and outside of the organisation
  • teams will deliver their best results when the organisation and the leadership around them fosters a safe, agile and user-centric environment.


I have dedicated my career to building products. It gives me great pleasure to work with companies on their journey to become a product-centric organisation, whether bringing ideas to market, optimising product portfolios, coaching product teams or supporting a product turnaround.


If you are interested to chat about product and tech – or you are also an archery enthusiast – reach out! It will be fun to share my experiences, and learn from yours.