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Matt Rich

VP for Customer Care and Innovation at BP

Matt is VP for Customer Care and Innovation at BP. He’s been with BP for 10 years – responsible for digital transformation over the last 5. As BP faces massive transformation through the transition to sustainability, Matt is innovating the Customer Experiences across 17,000 service stations. Matt is committed to driving change through continual improvement – “the human interaction between digital and the physical worlds changes constantly. To win, we must keep learning from our consumers and have them in the room with us”.


Matts background is in Pharma Marketing – working at both Pfizer and J&J.